M/s. FRIENDLY SECURITIES (Pvt.) LIMITED (FSL) was Incorporated in Karachi, Pakistan as a Private Limited Company on 22 th November 2000 as TREC Holder/Broker of Pakistan Stock Exchange Limited (Formerly Karachi Stock Exchange Limited.)

Friendly Securities (Pvt) Ltd is operating in financial services sector and is committed to becoming one of the key financial market participants in Pakistan and overseas, contributing to create the highest professional and ethical standards in the financial services sector . Our focus is to Provide cost effective, transparent and efficient service to clients at each stage of transaction through continuous improvement of management system.

Friendly securities (Pvt) Ltd is a TREC Holder of Pakistan Stock Exchange providing comprehensive financial Service in the areas of Equity sales & Investment advisory. Further,Friendly securities (Pvt) Ltd also undertakes Investment and Financing activities in Capital Market and underwritings.

At Friendly securities (Pvt) Ltd the Equity sales and Investment advisory is divided into three segments:

• Foreign
• Institutional
• Retail

Our primary clients include Mutual funds, Commercial Bank, Insurance, Investment Bank, Corporate, and High Net-Worth Individuals. Our equity traders have evolved as a premier trading desk by assembling as a team of Professionals. The team delivers a service that reflects the high standards demanded by our client base in the equity market. Our attention to client needs, combined with our entrepreneurial and superior investment ideas, creative strategies, exceptional market intelligence and outstanding execution to our trading clients.

Capital Market

Friendly securities (Pvt) Ltd possess a core team of experienced professionals and team of investment and research analyst who work on a wide range of investment strategies. Strategies range from simple averaging to complex averaging, fundamental analysis and other quantitative techniques. Portfolios are built applying various strategies such as picking value stocks, growth stocks, hedging, income stocks and dividend/ yield based scripts, portfolios are actively monitored to ensure sector-wise and script-wise exposures to maintain with in limit with the investment policies, guidelines, and asset allocation set forth, macroeconomic indicators and fundamental analysis carried out for proving prime foundation for heavy exposures. Active trading portfolios are constructed so as to benefit from short-terms price fluctuations and to earn dealers margin. Traders are closely monitored by senior investment professionals.